Launch a Brand Identity Package
Your brand is more than a logo—it’s the look, feel, and voice that ties all your business touchpoints together. A strong identity builds recognition and loyalty.
Strategy
Use Crewfound to match with brand strategists and identity designers. Look for those with experience in your industry or audience type.
Work through brand workshops, if offered, to get clarity on your mission, values, and tone. These guide the creative phase.
Keep the brand scalable. Make sure you’re not just getting logos, but a system that works across platforms—print, digital, video, etc.
Planning
Identify what brand assets you need: logo, color palette, fonts, social media templates, pitch decks, etc. Knowing this up front streamlines collaboration.
Understand your brand values and positioning. These guide your visual direction and tone of voice, which a designer can help translate into visuals.
Look at competitors and inspirational brands to create a reference moodboard. This helps communicate expectations.
Essential parts of a brand identity package include:
- Primary & Secondary Logos
- Typography System
- Color Palette
- Social Templates
- Brand Voice Guidelines
- Mockup Previews
- Favicon/Icon Set
- File Deliverables
- Usage License
- Brand Book
Project Summary
Launch a Brand Identity Package that includes Horizontal, stacked, and simplified variants. Brand-safe HEX, RGB, and CMYK codes. Headings, body fonts, and usage rules. Pre-built Canva/PSD formats for posts and stories. Tone, language, and copy direction. A full PDF or slide deck summarizing the system. Show real-world usage for context. For apps, browsers, and favicons. AI, SVG, PNG, PDF in all variants. Full commercial use and customization rights.
